The good news is that, if you want to escape Google’s silent experiment into how it thinks you should be tracked across websites, you now have several options. Two weeks after Google launched a trial to replace run-of-the-mill online user tracking with new-fangled online user tracking, several companies and organizations have pushed back, criticizing the new technology-called FLoC-which is designed to respect people’s privacy more, as a detriment to user privacy.
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